Thanks to the increased focus on protecting children’s health and preventing childhood obesity, commercial jingles like “O-R-E-O” and “Hey, Kool-aid” may be as distant a memory for today’s kids as “You’ve come a long way, baby,” is for their parents.The federal government just released new dietary guidelines suggesting more fruits, vegetables, whole grains and exercise for kids. And one U.S. food company is moving to do their part to lessen poor eating habits in children.Kraft Foods announced plans to curb advertising of Oreos, regular Kool-Aid and other popular snack foods to children under 12 as part of an effort to encourage better eating habits.The company, the biggest U.S. food manufacturer, also said Wednesday it would begin labeling some healthier products with a flag touting their benefits.The new marketing program comes as food companies are facing rising criticism from some consumer groups and others that they’re contributing to obesity in children.”We’re working on ways to encourage both adults and children to eat wisely by selecting more nutritionally balanced diets,” Kraft senior vice-president Lance Friedmann said in a statement.Two years ago, Kraft moved to reduce the fat content in 200 products, cap portions for single-serve packaged snacks and quit marketing snacks at school.As part of the new marketing program, a “Sensible Solution” label will appear on products high in nutrients such as fiber or calcium or those with low fat, sugar or sodium.”I think this move may cause some people to choose these foods over other similar foods,” Crawley said. “I hope it will make them look more closely at the nutrition label, but that may be too optimistic. It mainly will influence those who are already wanting to improve their health.”Kraft said it would quit advertising products that don’t qualify for the label on cartoon shows and other shows viewed primarily by children ages 6 to 11. Among those ads to be pulled are plugs for Oreo cookies, regular Kool-Aid and some Lunchables lunch combinations.”My only concern about this announcement is that it is really hard to decide what is a ‘better food,'” Crawley said. “At least they’re considering the foods that meet the federal guidelines for low fat, low sugar and low sodium.”The rest,” she said, “will depend on their own integrity. At least it’s a step in the right direction. It’s more than most companies are doing.”Complete information on the plan is on the Kraft Web site (http://www.kraft.com/newsroom/01122005.html).
Share bet365 has confirmed the closure of its long-running telephone betting (telebetting) operations, stating that demand for the service had declined to minimum rendering it obsolete.The Coates family-owned betting business has operated a telebetting service since the company’s foundation in 2000 in Stoke-on-Trent, Staffordshire.This week, bet365 confirmed that it had shut down its 0871 218 4131 telebetting number, revealing that it could no longer justify staffing levels for the service.The betting group detailed that all telebetting staff had been relocated to new positions elsewhere within the company.Meanwhile, telebetting punters have be asked to contact bet365 customer service teams to help transfer their accounts to the firm’s flagship online betting services.The closure of bet365’s legacy wagering service sees a further tier-1 bookmaker terminate its telebetting presence – a service popular with punters during 80s and 90s.Today, telebetting remains the domain of smaller independent bookmakers, with Ladbrokes and Coral as the only highstreet bookmakers retaining the service which is currently in hiatus due to lockdown orders. Oddschecker: ‘Unusual circumstances’ fail to hinder Royal Ascot traffic July 23, 2020 Share Related Articles Playtech goes live in the US with bet365 August 7, 2020 Submit StumbleUpon BGC: Charities win big as bookies take beating in Britannia Stakes June 19, 2020